The Jones Group Livability Project: To be One of the Few

In the world of real estate, standing out is no easy task. There is a certain skepticism that comes with the profession of selling, and it is larger when the product is a home purchase. Home sellers are worried about timely turnaround from listing to sale and the best price while home buyers want the best price for the most house.

To be One of the Few

Most of us think of a sales people as singularly focused individuals who care less about the product than they do about the sale. These people are knowledgeable able to rattle off all sorts of details, but this approach has its limits. They may seem like experts, but only enough to hit the right talking points. But that does not make them one of the few.

To be One of the Few, as Malcolm Gladwell suggested in this book titled “Tipping Point” is to have a combination of characteristics that create a certain stickiness. To be One of the Few, you must have the right connections, the sort of contacts that every home buyer or home seller might need before, during and after the process, as well as the ability to know which connection is best for each client. To be One of the Few requires an expertise that would award them with the designation of a maven in your particular field. And you must also be memorable. In a good way.

Our Livability Project

In our Jones Group Livability Project, based on the effort recently begun in Bend, an effort to create a sustainable community as growth is projected to explode in the coming decades, we seek to tie not only our network of connections, our maven-like ability to understand the importance of each of these connections, but to make the whole home buying experience more pleasant because of it.

Gladwell suggests that stickiness should be “so memorable, in fact, that it can create change, that it can spur someone to action.” What does this mean for your real estate experience?

As Central Oregon grows, we are uniquely positioned to be the only connection you will need. But more than that, we will make sure each of those connections is exactly what you need. And while that may be enough in most cases, at The Jones Group @ Sunriver Realty, we feel as though the experience should be deeper, more meaningful.

We Know

Every property we show you in your search will be as close to the wants and wishes you have outlined. We will take you to properties that are memorable. On the selling side of the equation, we will bring clients to your doorstep that are well matched to what you are offering.

While having connections and expertise are all worthwhile characteristics, bringing those together with our salesmanship will create a lasting impact. Our Livability Project is built on these concepts: to get the sale right, for all parties.

We live in the same neighborhoods you do and we want you to experience the same long-term gratification that we feel. Let us help you sell the home you own, or even better, buy one in our neighborhood.

How can we assist you today?


On behalf of The Jones Group @ Sunriver Realty

Nola Horton-Jones, Principal Broker/Realtor | ABR, C-RIS, e-PRO, GREEN, RSPS, CCIM Candidate

Bryce Jones, Broker/Realtor | ABR, CRS, e-PRO, GREEN, GRI, RSPS, SFR

Karen Marcy, Broker/Realtor

The Jones Group @ Sunriver Realty | 57057 Beaver Drive | Sunriver, OR 97707

Mobile: 541-420- 3725 | Mobile: 541-420- 4018 | Mobile: 503-327- 9611 | Fax: 541-593- 5123



Licensed in Oregon